Book review
This is not your average photography book – far from. Finn Beales apparently has landed some VERY big accounts (Apple, Land Rover, Audi, Cartier, etc) and in this book he shares how to pitch for a photography job, plan, deliver and maintain a good long lasting relationship with the client.
The book opens with a chapter about storytelling and how you make a series of pictures tie together to tell a story, with a clear red thread throughout the images – the last image holding the hand of the first one. It continues into how to pitch for a job, win it, plan it, execute the shoot day, edit and finally deliver. I learned a lot about how to manage such process (including the shoot day(s)) as a project and how much planning that is required.
There is a very good section in the book about what colors work together and why – and illustrated with specific examples to underline the points made. Finn coins this as creating a mood board. This was an eye opener for me. I have not come across a photo book where the use of color is addressed in this way and I can tell that this section of the book is one that I will re-visit over and over again.
Finn also has a section about which focal lengths he uses for what kind of shots and I really felt that this part of the book was like looking over the shoulder of a successful commercial photographer. I really found this part extraordinary, and as a result it re-ignited my love for the 50mm prime as a universal tool in my camera bag!
There also are some chapters about editing your photos, but here I felt that I did not learn that much new. However, Finn also addresses how to do data management of your photo files, and here there are lots of tips and tricks that I think you will find useful.
So all in all I found this book both interesting and useful, but if you are new to photography, this would NOT be the book I’d start with. There are better options from Joel Sartore and Michael Freeman. However, if:
- storytelling with pictures
- project management of your shoots
- use of colors to create moods
- creating and maintaining client accounts
- processing and storing your images
are subjects of interest to you, then this book is definitely worth it. 176 pages with lots of illustrations and examples and exercises. And there is more to be found on his website.
Related reading
Review: Mastering composition – the definitive guide for photographers, by Richard Garvey-Williams
Review: Photo basics by Joel Sartore
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