Review: Apple AirTag

Seek … and you shall find!

The Apple AirTag is as it says, a little tag that you can attach to literally anything, but most of us probably want to start with our keys. Then comes the wallet, backpack, laptop, etc. The options are endless. Thats probably why Apple offers a package of 4 with a good discount.

The leather key ring is designed to hold the AirTag and provide a key ring at the same time. It comes in many different vibrant colors, but as you can see I chose to go with a more conservative option:

Apple Leather Key Ring box. Apple AirTag box to the right.
Apple Leather Key Ring box to the left, Apple AirTag box to the right – combined result in the key ring in the middle.

Setup is easy

Setup is easy – hold the AirTag to your iPhone 11 or 12, and it will initiate the installation process. Select from the list of pre-defined options (in my case: keys) and you are good to go.

IPhone 12 and keys with the AirTag and Leather Key ring.
IPhone 12 and keys with the AirTag and Leather Key ring.

Use

The AirTag can be followed in the “Find My” app. It took me a bit to dig it out from one of the folders, as it was not an app I have used previously.

You can also just say “Hey Siri, find my keys” and it will activate sound from the AirTag and after that open the “Find My” app. It works really well.

The sound is especially useful if know the keys are close nearby, and you just forgot exactly where you left them. If distance is greater, the “Find My” app comes in handy.

IPhone 12 and keys with the AirTag and Leather Key ring.
The location of the AirTag is shown – the iPhone knows that it is my keys it keeps track of…

How it works

If your iPhone and the AirTag are close nearby, the the AirTag communicates with your iPhone via Bluetooth. If not, then the AirTag sends out a Bluetooth signal that can be received by Apple iPhones, iPads etc. close nearby. They listen to the Bluetooth signal, and forward the position encrypted and anonymously to you via iCloud.  So provided you have “friends” nearby, the location of your AirTag can always be found. If not, then you can find the most recent location a “friend” of yours was close to the AirTag.

You can also register your AirTag as lost, and get a notification if it suddenly appears “on the grid”. It really is a clever design.

Conclusion

I cannot really find something not to like here.

Normally I find Apples prices a bit steep, but the price of 33 EUR here in Denmark seems more than fair, and you can drive the price down even further if you buy a package of 4 AirTags.

The design and ease of use is as always with Apple from the top shelf.

I cannot speak to the battery life. Apple promises that the batteries will last long as as it is an advanced version of Bluetooth that puts very little strain on the batteries, but that remains to be seen.

With regards to anonymity of the data we can only hope that Apple delivers to promise, otherwise hacking these apps would be the shoplifters dream come true! And then of course you need a lot of “friends” out there, but I guess that someone eventually will drop by your AirTag if you live in a not too desolated area of the world.

Shopping link

Apple Airtag

Related reading

Review: Apple iPod Pro (1. generation)

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Author: Frederik Bøving

Frederik is a photographer, blogger and youtuber living in Denmark in the Copenhagen region. Outdoor photography is the preference, but Frederik can also be found doing flash photography applied to product shoots and stills.

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